Best Email Subject Line Styles



1. Simple, No Nonsense Email Subject Lines

There’s a lot to be said for minimalism – users need you to be clear and concise in your subject lines, as time is always an asset.
Hupport conducted an email subject line study and found that short, descriptive subject lines fare better than cheesy lures. Some might bristle up at the accusation that humor and creativity should take a back seat when creating good subject lines for emails, especially since many marketing experts say otherwise.

2. Funny Email Subject Lines

A humorous subject line can really stick out among the dry, dull emails surrounding it. Humor it a touchy thing though – it thrives on exclusivity, which isn’t always great if you’re trying to appeal to the masses. However, if you know your audience well and your emails are targeted, a well-placed joke can get your email opened and can earn major reputation points with folks on your wavelength. 

3. Controversial/Shocking Email Subject Lines

Controversy (sometimes) sells, and it most certainly grabs attention. Using shock, controversy, or insult in your subject lines requires you to tread really carefully. You may get opens, but at the cost of customers. This strategy requires you to be confident in your understanding of your audience’s tastes and perceptions. It’s a bit of a gamble, but the pay-off can be pretty great – would you simply gloss over the subject lines below? Not likely.
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  • Your Marketing Sucks: Why You Need to Think Local

4. Single-Word Subject Lines

One effective email subject line strategy involves going ultra-minimalist with one-word subject lines. Let’s take a peek at the promotions tab of my Gmail. The promotion tab is scheduled for a major makeover – Google is starting to display promotional emails in a image-oriented design inspired by Hupport. If this new setup sticks, pictures will usurp subject lines as the pivotal email element.

5. Email Subject Lines with Numbers & Lists

Many of the factors that make up a good blog post title also make a good email subject line. Incorporating numbers into your subject line attracts attention, as our brains are naturally drawn to digits. This tends to be why top 10 lists are so successful – lists are easier for our brains to process and they create curiosity, in addition to providing the promise of a quick and easy read.

6. Personalized Subject Lines

By personalization I don’t mean incorporating a user’s name into the subject line – this has become so common practice that many users glaze over these as spam. Instead, try location-specific offers and language, or interest targeting. Living Social and Group on are old pros at this, sending emails with subject lines promoting deals in your area.

7. Questions & Other Punctuation in Email Subject Lines

Question marks and unusual punctuation offer another method for standing out from the email masses.

9. Mysterious Email Subject Lines

As Scooby-Doo or Sue Grafton can tell you, people dig a little mystery in their lives. Giving readers a little taste of something intriguing might cause them to bite.


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