Framework for high converting outreach emails



1.     Pre-outreach

This is the most time-consuming step, but it’s by far, the most fruitful. Before you even think about sending an email, you need to get on the blogger’s radar.
At a basic level, this could include:
  • Commenting on their blog
  • Sharing their content on social media and tagging them
  • Replying to their social media updates
  • Help them out with something – e.g. an error on their site they may have missed
It’s also worth having set up to display your profile picture. This should be the same profile picture on your social networks – it will make you more recognizable when you eventually email them.

2.     Personalization

At a bare minimum, you should be including the name of the person you’re trying to reach            . If you don’t know it – go and find it because people will be far more likely to reply. If you’re emailing a generic email address, look for a contact who works at that company – a little bit of personalization goes a long way.

3.     Help the recipient

Many outreach emails are just poorly written pitches that mostly ask people to give up their time for free and by doing something to help the blogger out, before you’ve even asked them for anything – you’re far more likely to grab their attention. But, to be clear – you need to do something to help them.
I get a lot of pitches from startups that want me to write reviews of their tools, and they make out they’re giving me a super exclusive free trial. Then I discover that it’s the same free trial that everyone gets.

4.     What do you want them to do for you?

Be absolutely crystal clear with what you’re asking from the blogger. The key here is to make the call-to-action sound like it’s beneficial to both of you.

5.     What’s in it for them?

By this point, you’ll have already done something to help the blogger you’re trying to connect with. That’s usually enough, but not always so I recommend going a step further.
The idea here is to tell them what you’ll do if they agree to your call-to-action. I particularly like to focus on the challenges that bloggers face when agreeing to someone else’s request.
A lot of bloggers will publish guest posts and then realize that the contributor has no interest in sharing the post with their audience or replying to comments.

6.     Let them know who you are

A lot of outreach emails come from random Gmail accounts with no way of finding out that that person really is. No links to their website, social profiles or anything.
This makes it difficult to put any trust in that person’s ability to write a decent post for your audience. So, use your email signature here – include your name, links to your personal social profiles and include a link back to your site.
                                                                                                             

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