7 follow up templates for your customers


To help you send a follow up email to a prospective client or customer, we’ve prepared 7 templates that you can copy and start using in your business today, including two examples used by Apple.
Each template covers a specific part of the customer follow-up process, so you can choose the templates that best fit the needs of your business.
1. The ‘How Did We Do?’ follow-up email
Each time a customer contacts your support team, they expect a response.
So, it’s important that you solve their issue quickly and efficiently.
Once their issue has been solved, you can ask them how you did.
2. The ‘Survey’ follow-up email
A ratings scale is a great way to get high volume responses, but if you’re looking for more detailed feedback, you can include a link to a survey within the follow up email.
If you are unsure what to ask your customers in the survey, here are five example questions:
1.    Are you happy with the service that we have provided?
2.    Was the service knowledgeable and helpful?
3.    Were you served quickly?
4.    Did we meet your expectations?
5.    What is the one thing we can do better?
 Google, Typeform and Survey Monkey all offer free tools, so creating a survey for your customers doesn’t need to be expensive.
3. The ‘Just Checking In’ follow-up email
This purpose of this email is to delight and surprise your customers.
Far too often, businesses sell a product and then leave their customers to it.
To create an even greater customer experience, include context by adding the product or service they’ve purchased within the email. which you can import directly from your CRM software.
4. The ‘Anything else?’ follow-up email
It’s common to solve an issue, but not hear back from the customer.
The “anything else” email acts as gentle reminder on the status of the conversation and is a great way to close off a conversation with a customer
This email should also state what will happen to their issue if the email is not responded to within a specific period.
5. The “Join us” follow-up email
One of our loyal readers, Lorie, left a comment asking me how she can follow up with a customer who has signed up to the freemium version of their product but has not yet subscribed to a paid plan.
6. (and 7.) The “Thank you” follow-up email(s) from Apple
Apple is renowned for being a customer service leader (scoring 93 out of a score from 100).
So, when I reached out to their customer service team recently I had high expectations.


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