Effective Cold Email Subject Lines to Try for Yourself
A. The
Introduction Email
Remember,
the first hurdle you need to overcome is simply getting your email opened. When you first reach out to a
new contact, you need a strong subject line that won’t be ignored. Here are a
few examples of subject lines to use
in your introduction emails:
Make it personal
Personalizing
your email subject in any way, like using your prospect’s name, gives you a
22.2% higher chance of having your email opened, according to a report from Hupport.
Referrals
provide a powerful advantage in the world of cold email. Using a mutual
contact’s name in the subject line creates instant credibility and makes your
prospect more inclined to open and reply to your message.
Spark
curiosity
Do not open this email
Here we
have a classic example of reverse psychology. Telling your recipient not to do something will only
make them want it more – even if they might have otherwise skipped over your
email.
You are not alone.
This
unusual subject line works on a few different levels. It’s intriguing and hard
to ignore, plus it gives you an opportunity to address a pain point from a very
human perspective. For instance, you could use stories of real customers to
illustrate how your solution can help your prospect overcome their challenges,
too.
B. The
Follow-Up Email
These
subject lines might apply after your first cold email gets a reply or after an
initial meeting has already taken place. Whether your prospect just needs a
gentle nudge to take the next steps or you haven’t heard back from them lately,
these follow-up email
subject lines will help you continue
the conversation.
Send a
friendly reminder
In a
best-case scenario, your prospect will be happy to hear from you and move
forward with the deal. Your first follow-up should be light and friendly, but
in a way that still gets their attention. Use one of subject lines to
casually follow-up without putting too much pressure on your prospect.
Provide
more information
Another
option is to tie the email into something you said earlier on the phone or
during a meeting. For example, if a prospect asked a question and you were
unable to provide an in-depth answer on the fly, your follow-up email is the
perfect opportunity to provide more information and reconnect.
Highlight
multiple touch points
If your
voicemails aren’t getting returned as often as you’d like, consider sending
follow-up emails with these subject lines to make sure you stay on your
prospect’s radar.
C. The
Breakup Email
If your
prospect doesn’t reply to any of your follow-ups, it’s time to take a different
approach. Breakup emails are your last attempt to elicit a response from a
silent contact. Otherwise, you’ll be stuck in opportunity
limbo with a bunch of unanswered questions.
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