5 Steps To Writing Personalized Cold Emails


The best part is these have far broader reaching applications and can be utilized on any sort of online, written communication, such as LinkedIn inmails.  
Here are 5 easy steps: 

1) Cold Emails start with your buyer persona.

It’s key to understand your buyer persona before you start searching for a person to reach out to or message to send.
Once you fully understand the details associated with your ideal buyer, you can start pulling together leads.

2) Generate your list of leads.

The lead builder function lets you filter by industry, company size, region and keywords and then searches the entire LinkedIn database to find profiles that match that criteria.
If the initial list you get is overwhelming, you can continue to add criteria to shorten it. From here, start examining individual lead profiles.

3) Three takeaways in less than 3 minutes.

As soon as you pull up a specific person’s information, try to identify three relatable things in less than three minutes (a rule of 3x3, if you will). By relatable, I mean anything that you have in common or that creates a human connection with that other person.

4) Generate Personalized Email.

This is both the most important and probably the most fun part of cold emailing.
Sure, you might get a couple of people who bite if you send out 1,000 mass emails with the same message, but if you spend a little bit of extra time and send out 50 really personalized emails.
Here are the key elements of your personalized email:
  • Subject line: Don’t make this too sales-y. Try to keep it casual, yet catchy and fit one of your three relatable facts in there.
  • Greeting and intro: Casual again, and start with the relatable piece of information.  
  • Transition: Transition from the relatable aspect to your main point. Explain the reason for your email.
  • Snapshot: Provide a brief overview of what your company does and how it could help this person.
  • Network: Share a few customers they might have heard of.
  • Call to action: Suggest a specific day and time to have a phone conversation.

5) Follow up and take action.

If you don’t get a response the first time, follow up. Add another personalized comment -- maybe even a joke, but only if you can find a smooth way to fit it in. Tools like PersistIQ can help you set up campaigns for this.

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