B2B Marketing

However, sending business emails does mean processing personal data so there are some key things you need to keep in mind when emailing in a post-GDPR environment. Here are the key points I’ll be running through: ·          Step One: Ensure Your Prospecting Is Targeted and Appropriate ·          Step Two: Explain Legitimate Interest In Your Email Copy ·          Step Three: Make It Quick And Easy To Unsubscribe or Opt-Out ·          Step Four: Regularly Cleanse And Maintain Your Database ·          Step Five: Prepare An Informative Reply For GDPR Complaints And Questions Step One: Ensure Your Prospecting Is Targeted and Appropriate Lead generation and prospecting are essentially sourcing personal data to use in sales campaigns . Despite protecting personal data, the GDPR doesn’t stop people prospecting or collecting leads, it simply demands a greater level of care and accuracy from lead generators. Step Two: Explain Your Legitimate Interest In Your Email Copy

The best part is these have far broader reaching applications and can be utilized on any sort of online, written communication , such as LinkedIn inmails.   Here are 5 easy steps:   1) Cold Emails start with your buyer persona. It’s key to understand your buyer persona  before  you start searching for a person to reach out to or message to send. Once you fully understand the details associated with your ideal buyer, you can start pulling together leads. 2) Generate your list of leads. The lead builder function lets you filter by industry, company size, region and keywords and then searches the entire LinkedIn database to find profiles that match that criteria. If the initial list you get is overwhelming, you can continue to add criteria to shorten it. From here, start examining individual lead profiles. 3) Three takeaways in less than 3 minutes. As soon as you pull up a specific person’s information, try to identify three relatable things in less than three minut

Email marketing is not going anywhere. According to a  study by ExactTarget,  77% of consumers prefer to receive permission-based marketing communications through email. Make the most of your  email marketing efforts  by following these quick and easy rules: 1. Consider the format. 43%   of emails are read on mobile devices—that’s up from 10% in 2011—according to  research conducted by Litmus, an email-testing and analytics firm 2. Rethink the “From” line. The  verdict is still out on this one . Some marketing experts recommend using your brand or company name; others suggest using the actual name and email address of someone within your organization because it is more personal. 3. Write a killer subject line. That fancy template you chose and great copy you wrote won’t matter one bit if people don’t open the message. Increase your open rates by writing intriguing yet concise and direct subject lines. 4. Establish a clear call to action. Recipients should know

BirdEye is a complete review management platform that has all of the tools needed to acquire and manage your online reviews. The service handles a wide range of tasks, including:  Review acquisition:   The platform gives you numerous ways in which you can reach out to your customers requesting them to leave reviews. You can contact customers via text message, email, Facebook, a form on your website, an in-store mobile kiosk, a BirdEye microsite or the BirdEye mobile app. The platform also integrates with hundreds of different apps and programs you are already using to make it even easier to access your customer databases in order to reach out for reviews.  Review monitoring:   In addition to helping you acquire reviews, the BirdEye platform makes it simple to monitor and track all of your reviews, regardless of the website they are posted on. The software's dashboard displays reviews from more than 150 websites. It also sends you a text or email notification each

Unlike some online reputation management services that provide a wide range of services, Podium focuses the majority of its efforts on review acquisition and management. There are several different components to the Podium platform: Reviews:   Through the platform you can set up the system to send text messages to your customers asking them to leave you a review. This ensures reviews are being left only on the sites you want. You receive instant notifications when reviews have been posted so you can quickly respond.  Messaging:   The Podium platform gives you one central location from which you can communicate with your customers, regardless of the online outlet they are reaching out from. The platform allows you to manage all of your text messages, Facebook Messenger messages and Google Click-to-Chat messages from one spot. The message tool also allows you to send automated messages to customers who reach out after your business is closed for the day and assign mes

Grade.us is a reputation management software which is used to manage the reputation of a business, organization or brand. It focuses on using reviews as a marketing medium to acquire more customers ·          " Review funnel " landing pages get customers sharing reviews ·          Media to convert reviewers on Google+, Yelp, 70+ other sites ·          Filters to recover unhappy customers, preempt bad reviews ·          Customizable behavior and design to support any campaign ·          Copy/paste widgets to embed your assets anywhere ·          Responsive, mobile-optimized everything ·          Easy multi-location setup to manage large deployments ·          Easy WordPress, Joomla, Drupal integration ·          Monitoring for reviews everywhere, not just the big sites ·          Automated "review stream" to amplify latest greatest reviews ·          Detailed on-page analytics to optimize campaigns ·          On-demand and scheduled PDF reportin

The GDPR is not about cold emailing. It is not about businesses. It is about personal data protection. However, sending business emails does mean processing personal data so there are some key things you need to keep in mind when emailing in a post-GDPR environment. Here are the key points I’ll be running through: ·          Step One: Ensure Your Prospecting Is Targeted and Appropriate ·          Step Two: Explain Legitimate Interest In Your Email Copy ·          Step Three: Make It Quick And Easy To Unsubscribe or Opt-Out ·          Step Four: Regularly Cleanse And Maintain Your Database ·          Step Five: Prepare An Informative Reply For GDPR Complaints And Questions Step One: Ensure Your Prospecting Is Targeted and Appropriate Lead generation and prospecting are essentially sourcing personal data to use in sales campaigns . Despite protecting personal data, the GDPR doesn’t stop people prospecting or collecting leads, it simply demands a greater level of c

The best part is these have far broader reaching applications and can be utilized on any sort of online, written communication , such as LinkedIn inmails.   Here are 5 easy steps:   1) Cold Emails start with your buyer persona. It’s key to understand your buyer persona  before  you start searching for a person to reach out to or message to send. Once you fully understand the details associated with your ideal buyer, you can start pulling together leads. 2) Generate your list of leads. The lead builder function lets you filter by industry, company size, region and keywords and then searches the entire LinkedIn database to find profiles that match that criteria. If the initial list you get is overwhelming, you can continue to add criteria to shorten it. From here, start examining individual lead profiles. 3) Three takeaways in less than 3 minutes. As soon as you pull up a specific person’s information, try to identify three relatable things in less than three minutes

Email marketing is not going anywhere. According to a  study by ExactTarget,  77% of consumers prefer to receive permission-based marketing communications through email. Make the most of your  email marketing efforts  by following these quick and easy rules: 1. Consider the format. 43%   of emails are read on mobile devices—that’s up from 10% in 2011—according to  research conducted by Litmus, an email-testing and analytics firm 2. Rethink the “From” line. The  verdict is still out on this one . Some marketing experts recommend using your brand or company name; others suggest using the actual name and email address of someone within your organization because it is more personal. 3. Write a killer subject line. That fancy template you chose and great copy you wrote won’t matter one bit if people don’t open the message. Increase your open rates by writing intriguing yet concise and direct subject lines. 4. Establish a clear call to action. Recipients should know