Social media reputation management is the process of tracking, monitoring and ultimately eliminating negative social media material about your brand to improve your name or standing. 


Social Media Reputation Management Needs Monitoring Tools
This is why so many businesses put their resources in social media monitoring tools to never miss a message–good or bad. 
It’s so easy to have one negative review, response or social media message leave a bad taste in everyone’s mouth that sees it.

1. Know what you’re monitoring

Your company name: First and foremost, your company name is what defines you. But maybe everyone isn’t quite familiar.
Your company’s products or services: Just like your name, your products and services need to be monitored too. 
Popular industry keywords: Keeping track of how and what people are saying in your industry is critical. 
Your biggest competitors: Competitor analysis can provide great data into how you stack up against others in your industry. Track your competitors’ names to see what others are saying on social.

2. Connect Your Social Media Accounts to Sprout Social

If you read the section above and were wondering how in the heck you are going to track all those keywords on your social channels–don’t worry, we’ve got you. Connecting to Sprout Social streamlines your workflow with the Smart Inbox so you don’t have to log in and out of multiple tools. 
 Doing so will help broaden your picture of what true social media reputation management looks like.

3. Focus Your Efforts on Engagement

To truly engage with your customers, you have to listen to what they say. Social media engagement is a two Way Street, so make sure you’re listening to help build better customer trust and loyalty.
Essentially this means your brand receives a lot more messages than before. To manage your social media reputation, it’s critical to respond to everyone reaching out. 

4. Encourage More Social Reviews

By encouraging more social media reviews, you have the chance to increase your reputation. Try to provide the easiest route possible to your most sought-after review sites.
Even though some businesses really don’t like asking too much of their customers, it’s still important to encourage them to rank or review your brand.

5. Scale Reputation Management to Track ROI

For the marketing managers out there, here’s where we get to the good stuff. Maintaining a positive social media reputation can lead to a better return on investment.
Track your sales from word-of-mouth marketing and social media referrals. Then calculate your customer acquisition costs from these channels. Also note how many positive reviews you have.

Conclusion for Social Media Reputation Management Goals

It’s smart to set some goals for your social media reputation management strategy.
Reputation Management Reference

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