Advantages of Online Reputation Management


Online reputation management and repair has been a burgeoning segment of online marketing for years. Again, with zero assets built around the executive’s name, they may be a sitting duck for some reputation damage the instant someone decides to take them down a notch.
But, knowing how to create a great product and being able to do all the things necessary to successfully manage and run a small business doesn’t automatically make you an effective communicator in the internet space.
professional tips for your online reputation management.
1. Create A Presence On Any And All Relevant Web Properties
Your company should already have Twitter, Facebook, and Google+ accounts, at minimum. 
For visually-oriented products, using Pinterest, Instagram and Flickr may be needed. And, most businesses will benefit from some number of videos shared through sites such as YouTube and Vimeo.

2. Don’t Neglect Your Social Media Accounts

It’s important to build out your social media accounts. Merely having a Twitter, Facebook and Google+ account/page for your business is insufficient — you need to develop your audience on them, too. 

3. Consider Your Brands And Products

You may need to build out online materials and social profiles for more than just your company name. If you have brand and product names beyond your company name, you likely ought to develop content to rank for those names as well.

4. Implement Authorship Where Applicable

I declared Authorship to be my top marketing tactic of 2013, and it’s still a significant advantage when done properly. This is primarily for businesses where a founder/proprietor is closely associated with the business’s identity. 

5. Blog

I’m serious! I’ve called blogging a secret weapon for local SEO because it helps with a site’s rankings on good keywords and provides fodder for one’s social media accounts.

6. Apologize

If you or your company messes up, fails or otherwise does something wrong, own up to it — and make a genuine apology to those who have been affected. Also, try to make amends in some way, unconditionally.

7. Make The Investment

Reputation development requires an investment, both in time and money. Most small, local businesses are either ignoring proactive reputation management or they are doing it themselves, on a shoestring, and on an as-needed and as-they-have-time-to-do-it basis.


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