Importance of Review Generation Management


Customers are reading your reviews – don’t ignore them
Third-party review websites covering various topics are businesses in themselves. Trustpilot, HomeAdvisor, Feefo, Yelp and many more review aggregators make money from businesses who pay a small fee to actively manage what customers are saying about them online. 

Create a proactive Review Generation Management workflow

The review economy relies on consumers willingly sharing their experiences. For customers to write reviews, we need to understand why any consumer would take the time to provide their thoughts on the experience they had with a product or service.
Proactively requesting reviews is one way of negating the risk of negative reviews happening in the first place while at the same time encouraging positive customer reviews.
One benefit of managing your own review workflow is that you’ll be able to funnel customers toward whichever review platform tends to hold the most weight in your niche, and the platform which gains most visibility when users are searching for your brand name and “review” queries in Google search.

Google Alerts

Google alerts is a free tool used to monitor a selection of keywords, which in this case (review and reputation monitoring) would be your brand name.

Paid tools for reputation management

In addition to the DIY solutions you can create to effectively manage your online reviews, there are a number of paid tools you can utilize if you have the budget.
There are some less expensive tools out there to keep on top of what people are saying about your brand specifically on social media, including Hootsuite and Tweetdeck.

Responding to negative reviews

If you manage your reviews, inevitably a few poor reviews will make it into the public domain. But don’t fear, the important part is how you respond and manage to them.
Responding to reviews gives the perception that you really care about your customers, and you should be prepared to not only thank customers for their positive reviews, but respond publicly to negative reviews in a proactive manner.

Displaying reviews and testimonials on your site 

It’s important to not only rely on third party review platforms to help convert your customers.

Don’t forget that 73% of consumers have more trust in a local business after seeing positive reviews, so don’t just rely on off-site reviews, ensure that potential customers have visibility of your reviews directly while browsing your site.

Sign up to review platforms

As the volume of dedicated review platforms expands, it’s important that you claim and maintain a presence on each of the major platforms in your location and niche.
Review  Management Reference

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