Online Reputation Management
The better your online reputation, the more customers will come to your business and the higher you’ll
rank on Google search. In this guide you’ll learn how you can better manage
your online reputation to drive business growth.
Reputation Management
Reputation management is the act of proactively managing what
consumers learn about your business —usually through Google, social media
channels like Facebook, or another one of the hundreds of review sites on the
Internet.
Brand Reputation Management
Your
brand’s reputation is valuable. Just like your first impression is important
when you’re meeting new people, your business’s reputation is important to new
customers.
Some
of the value of a company like Nike comes not
just from their profits, but also the reputation of their brand. Whenever Nike
puts out a new shoe, consumers know that they can expect the same level of
quality that they see with all of Nike’s products.
Of
course, reputation management isn’t just a game that only giant companies like
Nike can play. You don’t need to get Michael Jordan in order to get customers
to trust your business. Every company can build a solid reputation through the
online reputation management.
Digital Reputation Management
You
don’t need flashy celebrity sponsorships or Superbowl commercials in order to
build a strong reputation. What you do need is the authentic voice of your
current customers.
Studies show that 92% of customers consult
reviews before making a purchase decision. So it’s simple, the
better your business looks on review sites, the better your reputation. The
better your reputation, the more customers will come to your business.
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