How to Follow up With Your Customers
Post summary:
- Whether you meet with sales reps or speak with customer support, you’ll find out very quickly that very few companies send follow up emails.
- Our unique research, which is based on 1,000 companies, found that less than 3% of all companies send a follow up email to their prospects or customers. But, why?
- We share 5 “copy and paste” email templates that you can use to follow up with customers immediately – including a real-life example of how Apple follows up with their customers.
Good customer service creates happy
and loyal customers.
Yet, for many
companies, customer service stops once an issue has been solved.
After that, you
move onto the next customer.
And then the next
(and so on…).
What many companies
forget to do is follow up.
Even though they’re
simple, follow-ups are often neglected.
And this causes a
much bigger problem than you think.
According to our
own research, only 24 companies (out of 1,000) attempted to follow up with
their customers.
Let’s take a closer
look at this problem and see why following up with your customers is important.
In fact, it’s
become so important that poor follow-up is now cited as
the biggest customer complaint.
A study by Business
Review found that 56% of customers complain about poor
follow-up. While 48% of customers that experience a poor follow-up go on to
tell at least 10 people or more about their bad experience.
That’s right.
Something as simple
as a follow-up ruins the entire customer experience, which,
according to research by Walker 2020, is one of top
factors for doing business with a company.
To avoid customers
turning their backs on you, you need to follow up.
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