Email Subject line
1. Focus on Your Audience
The fastest way to get your
email deleted is to write a subject line that’s selling a product to someone
who doesn’t want it.
You’re writing these emails for
your readers, so make that clear.
2. Remember Your Goals
You may need to focus on the
reader, but you can’t forget what you want to accomplish with your email. Every
email needs to have a specific call-to-action that your subject line prepares
them for it.
3. Craft Compelling Headlines
An effective email subject line captures the reader’s attention and
piques their interest to see more. It may seem difficult, but there are six
different tactics you can use to create the perfect subject line for your
readers.
4. Test and Track
All of the things we’ve
discussed in this article are best practices to get you started. The actual
best practices are the ones that work for your business and your customers. No
two businesses are alike, so it’s imperative that you test and track which
subject lines perform the best.
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