EMAIL SEQUENCE



An email sequence is a series of emails sent based on pre-set time intervals or trigger-based automations (or both).
·         A time-based email sequence involves messages that are sent at predetermined intervals (e.g. immediately after opt-in, 30 days after purchase, one year after subscribing etc.). Time-based email sequences are also referred to as ‘auto responders’.
·         Trigger-based email sequences are sent whenever someone takes an action on your website or within your email sequence (e.g. not logging into the software platform for a week, clicking a link in an email, clicking links in the last three emails etc.)
Why create email sequences?
Email sequences are automated. And when you use both timed and trigger-based emails, messages go out when they’re most likely to have an impact. For example, say I’ve got an abandoned cart email sequence set up.
The different types of email sequences
Let’s break down some of the most common types of email sequences companies use. And while these may not all be applicable to you, you’ll probably need to use several of these to meet the needs of your business.
Nurture sequence
An email message (or series of messages) designed to help introduce subscribers to your company. These messages may be used to deliver any promised opt-in bonuses (a coupon code or lead magnet, for instance) and should set subscriber expectations on the frequency and content of the messages they’ll receive in the future.
Engagement sequence
An engagement sequence aims to deepen the relationship with your subscriber. Once subscribers have absorbed your nurture messages, engagement sequences can help nudge them to take smaller-scale actions that’ll prime them for future conversion opportunities.
Conversion sequence
Conversion sequences are your ‘big guns’. You’ve nurtured your subscribers and advanced your relationship with smaller-scale engagement suggestions. Now, you’re ready to ask them to take action – usually, to purchase something.
Onboarding sequence
 You’ve got the customer – now don’t leave them hanging! Onboarding messages ensure your new customers understand how to use the product they’ve just purchased so they can get full use and enjoyment out of it right away.
People get frustrated when they can’t figure out the products they’ve purchased and you want your customers to be happy so they’ll make repeat purchases and tell others to buy.
Abandoned cart recovery sequence
What It Is: A would-be buyer has left something in your shopping cart, but left without purchasing. An abandoned cart recovery sequence may help bring them back.
Renewal sequence
What It Is: Email list subscribers become disengaged for any number of reasons, no matter how many nurturing and engagement sequences you have in place. Maybe their inboxes are flooded or maybe they’re no longer interested in what you’re selling.
Event sequence
Like a conversion sequence, an event sequence aims to encourage subscriber action. In this case however, that action is attendance at an event (for instance, a live in-person meet up or an online webinar). Event sequences accomplish several things, including:
·         Informing subscribers about the nature of the event and the benefits of attending
·         Getting subscribers to sign up to take part (ideally, using in-message sign-ups)
·         Reminding subscribers as the event approaches to ensure good attendance
·         Following up after the event to share replays and get feedback
Follow up sequence
Follow up sequences are similar to the onboarding sequence described above, but where onboarding messages are intended for new product users, follow up sequences should be used whenever customers complete an action (such as finishing an online course or purchasing a product).
The goals of your follow up sequence may include (among others):
·         Reinforcing information learned or top-of-mind brand awareness
·         Driving referral or affiliate sales
·         Reiterating sales messaging (for example, extending a post-webinar sales offer)
·         Sharing details on the next event
·         Reminding customers to purchase a product that may have run out

Comments

Post a Comment

Popular posts from this blog

Best Clinic to get Coronary Artery Disease Treatment in Waco, TX

Image
What is coronary artery disease? Coronary artery disease (CAD) is a condition in which plaque builds up inside the coronary arteries. These arteries supply oxygen-rich blood to your heart muscle. Plaque is made up of fat, cholesterol, calcium, and other substances found in the blood. Over time, plaque can harden or rupture, leading to a heart attack or stroke. CAD is a common type of heart disease. It is the leading cause of death in the United States for both men and women. CAD can cause angina (chest pain) or a heart attack. A heart attack happens when plaque ruptures and a blood clot forms in the artery, blocking blood flow to the heart muscle. What are the symptoms of coronary artery disease? Coronary artery disease (CAD) is a condition in which the arteries that supply blood to the heart become narrowed and hardened. This can lead to chest pain (angina), shortness of breath, heart attacks, and even death. CAD is a major cause of death in both men and women in the United
Read more

Top Reasons to Use an HTML Gmail Signature Generator for Your Business

Image
Email communication has become an essential part of daily business operations. As such, it's critical to make a good impression with every email you send. One way to achieve this is through a professional email signature. However, creating a polished and professional-looking signature can be time-consuming and frustrating. That's where an HTML GmailSignature Generator comes in. In this article, we'll discuss the benefits of using an HTML Gmail Signature Generator, including how it can save you time and effort, ensure consistent branding, and provide a mobile-friendly, professional look. We'll also introduce Hupport, which we believe is the best HTML Gmail Signature Generator available. Saves Time and Effort Creating an email signature from scratch can be time-consuming and frustrating, especially if you're not familiar with HTML or graphic design. With an HTML Gmail Signature Generator, you can save time and effort by automating the process. All you need to
Read more

Step-by-Step Guide to Creating a Professional Email Signature with a Generator

Image
An email signature is a crucial part of any email you send. It's an opportunity to showcase your professionalism and provide relevant information to the recipient. However, creating a professional email signature can be challenging, especially if you don't have any design skills. Fortunately, with the help of an email signature generator , you can create a professional-looking email signature in no time. In this article, we'll guide you through the steps of creating a professional email signature with a generator. Step 1: Choose an email signature generator There are many email signature generators available in the market, but not all of them are equal. You want to choose an email signature generator that is easy to use, provides customizable templates, and offers professional designs. Hupport is one such email signature generator that ticks all the boxes. Step 2: Enter your information Once you've chosen an email signature generator, the next step is to enter your inf
Read more