Follow up email templates
To help you send a follow up email to a prospective client or customer, we’ve prepared 5
business follow up email samples that you can copy and start using in your
business today, including a follow up template used by Apple.
Each template covers a
specific part of the customer follow-up process, so you can choose the
templates that best fit the needs of your business.
1. The ‘How Did We Do?’ follow-up email
Each time a customer
contacts your support team, they
expect a response.
So, it’s important
that you solve their issue quickly and efficiently.
Once their issue is
solved, you can send the following email. This template is designed to be sent
to follow up with someone after they’ve contacted the customer service and
to make sure that they’re entirely satisfied.
2. The ‘Survey’ follow-up email
A ratings scale is a
great way to get high volume responses, but if you’re looking for more detailed
feedback, you can include a link to a survey within the follow up email.
Depending on the type
of questions you ask, this template gives you the opportunity to collect voice of customer
feedback, and get real insight
into what your customers thinks of your company, your products, and your
customer service team.
3. The ‘Just Checking In’ follow-up email
Far too often,
businesses sell a product and then leave their customers to it.
Have you ever thought
that your customers might need help or support? Maybe they are unsure quite how
a product works or need some more information. This template is a great
way to build a longer-term relationship. Best of all, it shows them that you care.
4. The ‘Anything else?’ follow-up email
It’s common to solve
an issue, but not hear back from the customer.
What usually happens
here is that your customer support team will mark the issue as solved and close
the ticket. But, what happens if the customer hasn’t had a chance to read the
email, or is just busy?
The “anything else”
template is a great way to close off a conversation with a customer. By sending
this email, you’re giving the customer a chance to ask anything else and feel
entirely satisfied with the interaction, rather than being cut off short, or
feeling abandoned.
5. The “Thank you” follow-up email (from Apple)
So, when I reached out
to their customer service team recently I had high expectations.
Of course, Apple being
Apple, not only did they meet my expectations, but they
far exceeded them!
It’s hard to top this
kind of service!
Conclusion
If you want to transform your customer service follow-up
procedures and impress your customers, then start sending a follow up email to
them.
This simple, yet
effective approach is only used by 3% of all companies. This represents a huge
opportunity to gain a competitive advantage – one that should not be missed!
By using these follow
up templates, you’ll not only keep
your existing customers happy, but it’s a great way
to stand out against the competition and generate business from potential
customers.
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