5 Tips for Writing Effective Email Subject Lines
Tip 1: Go Easy on the CAPS
While one or two fully capitalized words
alone won’t get caught by the filters, it does edge you ever closer to the
dreaded spam folder. Capitalization can be a powerful tool to draw attention
where desired, but with great power comes great responsibility. Use it
sparingly and professionally. Capitalizing as you would a title seems to be an
unofficial industry standard.
Tip 2: Make a List
People like lists. Perhaps it’s the promise
of information diced into easily digestible snippets or maybe it feels like
zeroing in on the most important aspects of a given topic. Whatever the reason,
people on the Internet enjoy consuming information via numbered/bulleted lists!
Tip 3: Personalize the
Message
Personalization in the subject line can be
quite a contentious topic. One study from hupport suggests that including names in the subject line may
actually be detrimental to open rates. However, the data scientists at Hupport say that personalizing subject lines to include
the recipient’s full name can positively impact open rates.
Tip 4: Create a Sense of
Urgency!
While people don’t like to be yelled at in
all CAPS, they do respond well to time sensitive material. The fear of missing
out can be a powerful motivator. Key words like “Urgent” or “Breaking” can
positively impact open rates.
Tip 5: Keep it Short
Keeping your subject line short and
to-the-point is instrumental to establishing a good first impression with the
recipient. The ideal subject line lays out the point of the email and sets the
expectations for when the reader opens it. This should all be accomplished
in 50
characters or less.
Comments
Post a Comment