Digital marketing strategy

1. Know What You Want (& Set the Objective)

Set & Measure Your KPIs:
·         Get specific with your KPIs by identifying the figures you will be held accountable for achieving.
·         Get realistic with your KPIs by analyzing your previous digital marketing efforts first – this will ensure you aim for a positive increase on your current results, while helping you to avoid setting your expectations too high.

2. Analyze Your Past (& Learn From Your Mistakes)

You don’t have to (and shouldn’t) go into the planning period in the dark. Analyzing your digital marketing strategy’s past success and failures can help focus you on setting the best KPIs for your business. You, therefore, might want to complete step one and two together.

3. Remember who you’re talking to (& Speak Their Language)

Don’t let the planning take away from the people you’re trying to reach. You already know who your audience are (at least we hope you do) but sometimes they’re the first thing a digital marketer can forget amidst the KPI setting, budget fretting and channel selection.
Develop Useful Personas:
·         Start with the basics and note down all the demographic information you know about your target consumer – like age, gender and location.
·         Then dig a little deeper and identify the problems you can help your target persona solve.
·         Delve into their emotional desires, goals, aspirations and fears and document all of the factors that could make them tick (think about their conscious and unconscious desires).

4. Identify Your Means (& Stick to Your Budget)

Three things are important for identifying your means: these are your budget, your digital channels and your team (or people). It is important to take stock of all of your resources before deciding on what else you might need for the next period.
For example, now is the perfect time for creating an audit of your existing digital channels and to decide whether you’re going to outsource specific sections of your digital marketing and whether you need to set budget aside for a new hire or two.

5. Make the Plan (& Don’t Stick to It)

‘Create a plan and don’t stick to it? But, but, what do you mean?’ Before the panic sets into the most organized of digital marketers let me explain…your plan is never going to be perfect from the outset. Not every assumption you make is going to be correct

Comments

Post a Comment

Popular posts from this blog

Best Clinic to get Coronary Artery Disease Treatment in Waco, TX

Image
What is coronary artery disease? Coronary artery disease (CAD) is a condition in which plaque builds up inside the coronary arteries. These arteries supply oxygen-rich blood to your heart muscle. Plaque is made up of fat, cholesterol, calcium, and other substances found in the blood. Over time, plaque can harden or rupture, leading to a heart attack or stroke. CAD is a common type of heart disease. It is the leading cause of death in the United States for both men and women. CAD can cause angina (chest pain) or a heart attack. A heart attack happens when plaque ruptures and a blood clot forms in the artery, blocking blood flow to the heart muscle. What are the symptoms of coronary artery disease? Coronary artery disease (CAD) is a condition in which the arteries that supply blood to the heart become narrowed and hardened. This can lead to chest pain (angina), shortness of breath, heart attacks, and even death. CAD is a major cause of death in both men and women in the United
Read more

Top Reasons to Use an HTML Gmail Signature Generator for Your Business

Image
Email communication has become an essential part of daily business operations. As such, it's critical to make a good impression with every email you send. One way to achieve this is through a professional email signature. However, creating a polished and professional-looking signature can be time-consuming and frustrating. That's where an HTML GmailSignature Generator comes in. In this article, we'll discuss the benefits of using an HTML Gmail Signature Generator, including how it can save you time and effort, ensure consistent branding, and provide a mobile-friendly, professional look. We'll also introduce Hupport, which we believe is the best HTML Gmail Signature Generator available. Saves Time and Effort Creating an email signature from scratch can be time-consuming and frustrating, especially if you're not familiar with HTML or graphic design. With an HTML Gmail Signature Generator, you can save time and effort by automating the process. All you need to
Read more

Step-by-Step Guide to Creating a Professional Email Signature with a Generator

Image
An email signature is a crucial part of any email you send. It's an opportunity to showcase your professionalism and provide relevant information to the recipient. However, creating a professional email signature can be challenging, especially if you don't have any design skills. Fortunately, with the help of an email signature generator , you can create a professional-looking email signature in no time. In this article, we'll guide you through the steps of creating a professional email signature with a generator. Step 1: Choose an email signature generator There are many email signature generators available in the market, but not all of them are equal. You want to choose an email signature generator that is easy to use, provides customizable templates, and offers professional designs. Hupport is one such email signature generator that ticks all the boxes. Step 2: Enter your information Once you've chosen an email signature generator, the next step is to enter your inf
Read more