Ways You Can Use Cold Email Outreach
Obviously, using cold
email outreach is a method to generate leads and
interest in your product/service. There are other ways you can use cold email
outreach as well. Here are three other ways (aside from lead generation)
I’ve used cold email outreach:
1. Determine Startup
Viability
In today’s lean startup approach, it’s more important than
ever to talk to your potential customers before you start going crazy with development
and business plans. I’ve actually used this
approach to determine the viability of a business idea.
I would gather up a list of people in a target market and
shoot them an email to determine what, if any, pain points they have. I’d look
for common responses and then do research based on that feedback Or if I have
the idea already, I would just direct them to a landing page to see what kind
of interest there was.
2. Data Gathering
Another way to leverage cold email outreach is to gather
feedback on surveys or to ask questions.
Let them know you’re performing research and planning to
publish the results of the poll/questions/feedback in a future blog post on
your blog. This is a very soft way of sending people to your website without
directly asking for a sale.
3. Invitations
You might want to invite prospective
customers to a webinar or a networking event (if
they’re local). Cold email outreach is a great way to increase attendees
with prospective customers.
4. Sales
One of the best ways to scale your sales is to automate
your outbound
lead generation. Identifying key target accounts
and then using cold email can be a great way to generate conversations.
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