Cold Email Templates
Here are two cold email templates
that you can use to create emails your prospects will want to open.
1. Email
template for finding the decision maker in
the company
Voodoo
ox helps increase the revenues of Fortune 500 companies by marketing to
Spanish-speakers. Each month we reach 25 million Spanish speakers with an audio
message they must hear. We insert 30-second audio and SMS advertisements into
phone calls made on calling cards. The benefit to users is they make their call
free. The benefit for our clients is they can increase store revenue by
providing text message coupons. Typical redemption is 3%. You can measure results
online and with store sales. Advertisements can target specific ethnic groups
and geographies. Some clients include Burger King, P&G and Chili's.
If
you are the appropriate person to speak with, what does your calendar look
like? If not, who do you recommend I talk to?
This
template is used by Bryan Kreuzberger,
Founder of Breakthrough Email, as a first touch email. He clearly states the
purpose of the email and includes information about previous clients to
demonstrate his credibility. The email is wrapped up with a call-to-action that
outlines the next steps.
2. Email template to build rapport
Just
left a quick message at the office for you. I chuckled a little bit when I got
an automated email this morning from your predecessor, [NAME OF PREDECESSOR]
who we worked with briefly, and before him, [OTHER FORMER COWORKER NAME], who
we worked with as well.
First and foremost, congrats on
coming into this new role! I'm sure you've got a lot going on - so this
conversation might be timely or not.
My
role here is working with businesses (in the area) on how they can effectively
and efficiently drive more traffic to their website, increase conversions, and
nurture leads into customers.
Caroline
Ostrander, a Hub Spot Fermium Service Manager, and former Business Development
Representative, used this template after researching the prospect and
finding a rapport building opportunity. Not only was she able to relate to the
prospect regarding the new job, but she also mentioned his co-worker's names
and referenced her other attempts to help their company.
Crafting the perfect cold sales
email can be tricky, but these tips and templates are a great place to start.
Above all else, remember to keep it simple. Looking for more sales email
templates? Check out these effective sales email templates next.
Editor's note: This post contains an
excerpt from the book the predictable revenue guide to tripling your sales, and
is published here with permission.
Heather R. Morgan is the founder of salesclerk, a B2B sales emailing
consultancy. These are some of her best messaging tips, written in her own
words.
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