Personalize your cold outreach emails


1. Find an uncommon commonality

                The quickest way to win someone over is to show how much you have in common. That’s because we tend to trust those who are similar to us. This psychological principle works even better when you emphasize something unusual you have in common with another person. Give and Take author Adam Grant does a great job.

2. Highlight mutual connections

                 It’s a feeling that is all too familiar for anyone who has received an impersonated B2B sales email. Here’s someone they don’t know, telling them what they need in order to do their job better.

                Mentioning a mutual connection in the body of your email is one way to avoid this unfortunate scenario. Because when it comes to valuing the opinions of others, we take cues from people take cues from people we already know and trust. It also shows that you’ve done your research and you mean business - literally.

                How to personalize your emails using mutual connections

There’s a couple ways to go about this:
·                                  Have your mutual connection send the email for you. Sign up for a tool like Conspire that analyzes your contact list to identify acquaintances who can introduce you to the person you want to reach.
·                                  Reference their colleagues or other decision makers. This is great social proof that shows you’re being taken seriously by people they can relate to.

3. Send your email when it is most likely to be opened

                 Your customers might be early morning mobile reader,  or they might respond faster if you email them on a afternoon.. So, why not send your personalized emails at a specific time that will have the most impact.

                  How to personalize emails according to your prospect’s schedule
At Yes ware, we’re able to pinpoint the best times to send through the Yes ware Email Open Activity report in Sales force. It shows us when prospects are actually opening the emails our sales team sends them, drawn from all the email activity and engagement data that has been automatically synced into sales force.
               
                  Our take-away: Tuesday afternoons are the best times to send emails to our prospects. As you can see in the graph below, that’s when opens are at their highest. If you’re not using sales force, you could also A/B test sending your email at various times to find the best time to send. What matters most is that you’re using data to inform your strategy.
 

4. Reference specific hiring pain points


                Addressing someone’s specific pain points can be a powerfully effective way of writing personalized emails and earning their reply. That’s because pain motivates action even more than plessure.  To find what’s keeping your prospect up at night, look no further than their company Careers page.

How to Create Personalized Emails From Open Job Postings

Check the open job listings on your prospect’s company’s website to see if they’re hiring anyone who would use your product. These postings will tell you:

1.      The pain points that have prompted the company to hire additional resources.
2.      The title of the hiring manager, who will most likely be the decision maker you’re trying to reach.

              Strike a chord by bringing up the issues that your prospect is experiencing, and then offer a more immediate solution than a new hire. Here’s how one Yes ware sales rep did just that (and got a reply).

5. Use their name more than once

               “Few things light us up quite like seeing our own names in print or on the screen,” explains Copy blogger. Our name is tied to self-perception and our identity. Hearing it engages us. There’s actually science that backs this up.

6. Personalize with praise

                 Use compliments in your personalized emails to create subconscious, positive attitudes of you and your company. It works, even when a prospect recognizes it for what it is a sales tactic. Research shows that your prospect will still develop a positive attitude towards you.
How to personalize emails using (sincere) praise
Check these places for news you can use:
·         LinkedIn → recent promotions
·         Google → funding announcements, product launches, or other announced achievements

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