The best tool for cold email marketing


Close.io

Close.io allows salespeople to send more e-mails, make sales calls, and do away with manual data entry.
Their cold email software allows you to track all communication with your leads in one spot. For example, you might send one introductory e-mail to your prospect, then get them on a sales call, then get them on another call with someone higher up, etc. All that communication is automatically tracked within Close.io without the need for any data entry.
Besides making calls and sending e-mails through the software itself, you can pre-load templates and the software will automatically populate them with the right information.

Reply

Reply claims to be able to scale your sales outreach while keeping your e-mails personal.
Through their system, you can set your own e-mail sequence for follow ups and then A/B test them to maximize your conversions. This saves you time that you could be spending on other, more important things than just data entry or manual organization.

PersistIQ

PersistIQ also claims to be able to scale the “human element” in addition to the volume of sales e-mails that you send out each week.
Their system allows you to import your leads while catching duplicate names, launch outbound campaigns that are personalized, and then improve them based on data.
One of PersistIQ’s most valuable features is their integrations. For example, they offer bi-directional sync with Salesforce to keep your records up to date without double data entry.

Sendbloom

Sendbloom is another tool that helps sales teams scale their cold outreach while keeping e-mails personalized.
The main difference between Sendbloom and other similar solutions is their segmentation tool.

Mixmax

Mixmax is a cold email outreach tool that comes with a variety of additional features that salespeople can leverage to close more deals.
Here are a few of the features they have:
  • Email tracking. Email tracking is a “table stakes” feature that lets sales reps see when someone opens one of their emails. This makes it easier to gauge response rates, and see where the “friction” in the sales process lies.
  • One click meetings. Appointment setting is a pretty big pain for most salespeople. Once your recipient agrees to get on the phone and chat, there’s usually a long email thread that follows where you and your recipients try to find a time to chat.
  • Send later. Another fairly standard feature Mixmax provides is scheduling emails to be delivered later.
  • Mixmax sequences. Sequences are the holy grail of cold email automation. Based on people’s responses and behavior throughout the sequence, you can send them particular emails and exclude them from others. You can automate follow-ups, personalize emails at scale, Mixmax currently integrates with Gmail, Google Inbox, and Sales force.
  • Advanced embedding. Mixmax allows you to embed things like slide decks, PDFs, and more directly in the email. That way, you don’t need to persuade your recipients to click on the link you want them to click on — they’ll already see it directly in the email.

Outreach

Outreach is an all-in-one system that makes the workflows of sales teams more efficient.
This software is probably the most comprehensive tool for sales teams out of everything we’ve covered. Through Outreach, salespeople can make calls to any city or country, automate their cold e-mail outreach, and integrate social media as part of their sales process. They’ll soon be adding an SMS integration feature along with postcard delivery and “swag” delivery to turn fans into advocates.
As with Reply, Outreach also allows salespeople to create automated e-mail sequences for their prospects.

Mailshake

Mailshake is an email outreach tool that makes it easy for you to promote content, build relationships and generate leads – and all you need is a Google account. Mailshake is a great resource for cold emails as it allows you to track emails, automate follow-up messages and hit pause on any email or even the whole campaign.
It provides many popular email templates (i.e. pre-written messages) that you can personalize by answering just a few simple questions, such as:
  • Guest posts
  • Content promotion
  • Lead generation
  • Link-building
  • PR Pitches
With this tool you can monitor clicks and replies, view charts and stats on the progress of your emails and easily scroll through recent activity to see the full history of any email thread.

SalesHandy

SalesHandy is a SaaS-based sales communication and analytics tool that allows you to engage smartly with prospects and close more deals. This tracking, productivity and outreach tool includes such features as Email Tracking and Scheduling, Mail Merge Campaigns, and Auto Follow Up.
Apart from the most important features, SalesHandy also provides Link Tracking, Document Tracking, and Analytics. In short, it is a total power-packed tool!

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