Personalize your cold outreach emails

1. Find an uncommon commonality

The quickest way to win someone over is to show how much you have in common. That’s because we tend to trust those who are similar to us.

2. Highlight mutual connections

It’s a feeling that is all too familiar for anyone who has received an impersonated B2B sales email.
Mentioning a mutual connection in the body of your email is one way to avoid this unfortunate scenario. Because when it comes to valuing the opinions of others, we take cues from people take cues from people we already know and trust. It also shows that you’ve done your research and you mean business - literally.

How to personalize your emails using mutual connections

There’s a couple ways to go about this:
·         Have your mutual connection send the email for you. Sign up for a tool like Conspire that analyzes your contact list to identify acquaintances who can introduce you to the person you want to reach.
·         Reference their colleagues or other decision makers. This is great social proof that shows you’re being taken seriously by people they can relate to.

3. Send your email when it is most likely to be opened

Your customers might be early morning mobile reader,  or they might respond faster if you email them on a afternoon.. So, why not send your personalized emails at a specific time that will have the most impact.

4. Reference specific hiring pain points

Addressing someone’s specific pain points can be a powerfully effective way of writing personalized emails and earning their reply. That’s because pain motivates action even more than plessure.  To find what’s keeping your prospect up at night, look no further than their company Careers page.

How to Create Personalized Emails From Open Job Postings

Check the open job listings on your prospect’s company’s website to see if they’re hiring anyone who would use your product. These postings will tell you:
1.      The pain points that have prompted the company to hire additional resources.
2.      The title of the hiring manager, who will most likely be the decision maker you’re trying to reach.
Strike a chord by bringing up the issues that your prospect is experiencing, and then offer a more immediate solution than a new hire. Here’s how one Yes ware sales rep did just that (and got a reply).

5. Use their name more than once

“Few things light us up quite like seeing our own names in print or on the screen,” explains Copy blogger. Our name is tied to self-perception and our identity. Hearing it engages us. There’s actually science that backs this up.

6. Personalize with praise

Use compliments in your personalized emails to create subconscious, positive attitudes of you and your company. It works, even when a prospect recognizes it for what it is a sales tactic. Research shows that your prospect will still develop a positive attitude towards you.

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