How to cold email a VIP
(Elite people)
I kept emailing Seth Godin. I would write this beautiful
email - and he would write me back one line. At the time, I thought that was
pretty rude. Now that I get over 1,000 emails daily, I understand the time
demands Seth has. And I’m humbled he even sent me a response.
Today, I’m going to show you three steps you can use to
make your email stand out in a busy person’s inbox so you get a reply. These
strategies will make unreachable VIPs drop what they’re doing to respond to
you.
Step 1: Focus on
what’s in it for THEM
The person you’re trying to reach is busier, more
important, and more successful than you. So you need to give them a reason to
open your email. You need to make sure your subject line is engaging. Otherwise
they’ll hit delete.
He not only complimented me, he shared the results he’s
gotten from my advice. Everyone loves a genuine compliment. It shows that
you’re familiar with their work. So before you even introduce yourself,
compliment your VIP and their work.
Step 2: Make them
care
Sometimes you might be fortunate enough to have a common connection with the
VIP. If that’s the case, name drop so they know
how you know them. In most other cases, you need to establish a common ground
quickly.
You can set
yourself apart
from 99% of the crowd like this by using the briefcase
technique. This requires some homework. You need to know exactly what would
benefit your busy VIP. You need to find out the problems they’re having that
you can solve.
For example, say you notice they’re doing more video and
you know a way they can improve them to get more
subscribers. Tell them. In fact, go ahead and do it for them or if you’re a
pro at SEO, identify ways they can improve their website and share that with them.
Step 3: Make
saying “yes” a no - brainer
My reader put me in an interesting
position. He knew I had a few projects I wanted
to do but hadn’t made the time for yet. While you can tell he’s fishing for
paid work, he counters by letting me know that be happy just for the
opportunity to network and receive a little advice.”
Some people don’t have the time to hop on the phone or
maybe they prefer replying by email. Either way, gives them immediate access to
you. As a bonus, if you have a website to show samples of your work, include
it. That’s additional proof that you’re the person to get these projects done.
Now
here’s your challenge:
- Brainstorm
ONE busy VIP you’d love to contact, and then shoot them an email.
- In
the comments below, share your story and the response you got.
Get Big Wins with word-for-word email scripts you can start using now
When
I was starting out, I would have killed for word-for-word email scripts proven
to work. Today I want to give you some scripts I’ve developed so you don’t have
to struggle like I did.
These scripts have worked for thousands of my students -
people like you who know the importance of email and want to get it right.
These scripts cover:
- How
to set up an informational interview
- How
to ask for recommendations for people to talk to
- How
to cold email a stranger
for advice
- How
to write a pitch for a consulting gig or a job interview
- How
to reach out to others in your company to get to know them
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