B2B Marketing

1.      Pre- outreach This is the most time-consuming step, but it’s by far, the most fruitful. Before you even think about sending an email, you need to get on the blogger’s radar. At a basic level, this could include: Commenting on their blog Sharing their content on social media and tagging them Replying to their social media updates Help them out with something – e.g. an error on their site they may have missed It’s also worth having set up to display your profile picture. This should be the same profile picture on your social networks – it will make you more recognizable when you eventually email them. 2.      Personalization At a bare minimum, you should be including the name of the person you’re trying to reach . If you don’t know it – go and find it because people will be far more likely to reply. If you’re emailing a generic email address, look for a contact who works at that company – a little bit of personalization goes a long way.

( Elite people ) I kept emailing Seth Godin. I would write this beautiful email - and he would write me back one line. At the time, I thought that was pretty rude. Now that I get over 1,000 emails daily, I understand the time demands Seth has. And I’m humbled he even sent me a response. Today, I’m going to show you three steps you can use to make your email stand out in a busy person’s inbox so you get a reply. These strategies will make unreachable VIPs drop what they’re doing to respond to you. Step 1: Focus on what’s in it for THEM The person you’re trying to reach is busier, more important, and more successful than you. So you need to give them a reason to open your email. You need to make sure your subject line is engaging. Otherwise they’ll hit delete. He not only complimented me, he shared the results he’s gotten from my advice. Everyone loves a genuine compliment. It shows that you’re familiar with their work. So before you even introduce yourself, compliment you

1. Find an uncommon commonality The quickest way to win someone over is to show how much you have in common.   That’s because we tend to trust those who are similar to us. 2. Highlight mutual connections It’s a feeling that is all too familiar for anyone who has received an impersonated B2B sales email. Mentioning a mutual connection in the body of your email is one way to avoid this unfortunate scenario. Because when it comes to valuing the opinions of others, we take cues from people  take cues from people  we already know and trust. It also shows that you’ve done your research and you mean business - literally. How to personalize your emails using mutual connections There’s a couple ways to go about this: ·          Have your mutual connection send the email for you.  Sign up for a tool  like Conspire that analyzes your contact list to identify acquaintances who can introduce you to the person you want to reach. ·          Reference their colleagues or other dec

General mental health and behavioral counseling:  Mental health professionals such as psychotherapists, psychologists , and social workers can work with patients. Goals are for the patients to improve coping skills and develop strategies to reduce stress, anxiety, depression, and sleep problems. Cognitive behavioral therapy (CBT):  This form of treatment focuses on gaining coping skills, such as how to identify and change negative thoughts and learning relaxation techniques. These, in turn, will help the person gain more control over his or her emotions and moods as well as more control over feelings of pain. Fear-avoidance training:  People with chronic pain may avoid movement and activity and not get enough activity due to their fear of re-injury or pain. Treatment includes education, instruction on active pain management techniques , and routine exposure to activities that the patient may have avoided in the past.

Exercise:  Light to moderate exercise may help improve blood and oxygen flow to muscles and reduce stress. Heat and/or cold application:   Applying heat and/or cold regularly to a sore area via a safe mechanism (such as hot or cold packs that have temperature limits built in to prevent burning or freezing skin) can be very effective for treating many types of pain. Acupuncture:  Acupuncture done by a trained therapist can provide relief for all types of chronic pain. Massage:  Massage therapy has been shown to be effective for muscle and mechanical pain and may be useful for other kinds of chronic pain as well. Spinal cord stimulation:  Electrodes are placed inside the epidural part of the spinal cord. The patient can send electrical pulses to the spinal cord using an implanted electrical pulse generator Deep brain stimulation:  This technique is only used to treat chronic pain in cases that do not respond to more conservative treatment. It requires surgical

Analgesics (pain relievers):  The use of pain relievers is the most common method for treating chronic pain . These drugs do not work in all cases, however. Non-narcotic pain relievers: Nonsteroidal anti-inflammatory drugs (NSAIDs)  such as aspirin, ibuprofen, naproxen, or COX-2 inhibitors may be useful when the pain is mild or moderate. Opioids, opioid-like agents, or combinations of opioids and non-narcotic analgesics:  Any of these may be prescribed to reduce pain. Opioids work in the brain, central nervous system, and other areas of the body to block the sensation of pain. Topical products:   Over-the-counter creams and ointments containing capsaicin (a substance generating heat) may be applied directly to the skin three to four times per day. Antidepressants:  Many chronic pain patients may benefit from taking anti-depressant drugs. This is because the same chemicals linked to depression also play a role in chronic pain. Anticonvulsants (anti-epileptics): 

Pain in the lumbosacral area (lower part of the back) is the primary symptom of low back pain . The pain may radiate down the front, side, or back of your leg, or it may be confined to the low back. The pain may become worse with activity. Occasionally, the pain may be worse at night or with prolonged sitting such as on a long car trip.

Common symptoms of  upper and middle back pain are : ·          A dull, burning, or sharp pain. ·          Muscle tightness or stiffness. More serious symptoms that need to be treated right away include : ·          Weakness in your arms or legs. ·          Numbness or tingling in your arms, legs, chest, or belly. ·          Loss of bowel or  bladder control.

Upper and middle back pain may be caused by: ·          Overuse, muscle strain, or injury  to the muscles, ligaments, and discs that support your spine. ·          Poor posture . ·          Pressure on the   spinal nerves  from certain problems, such as a  herniated disc . ·          A fracture  of one of the vertebrae. ·          Osteoarthritis  caused by the breakdown of  cartilage that cushions the small  facet joints  in the spine. ·          Myofascial pain  that affects the connective tissue of a muscle or group of muscles. In rare cases, pain may be caused by other problems , such as  gallbladder  disease, cancer, or an infection.

Upper and middle back pain can occur anywhere from the base of your neck to the bottom of your  rib cage . Your ribs attach to a long, flat bone in the center of the chest called the sternum and attach to and wrap around your back. If a nerve in this area is pinched, irritated, or injured, you may also feel pain in other places where the nerve travels, such as your arms, legs, chest, and belly. The upper and middle back (called the thoracic spine) has: ·          12  vertebrae . These bones attach to your rib cage. They make up the longest part of your back. ·          Discs  that separate each vertebra and absorb shock as you move. ·          Muscles and  ligaments  that hold the spine together. See a picture of the  spine . Upper and middle back pain is not as common as low back pain or neck pain, because the bones in this area of the back don't flex or move as much as the bones in your lower back or neck. Instead, they work with the ribs to keep the back sta

The most common types of mild to moderate neck pain usually respond well to self-care within two or three weeks. If neck pain persists, your doctor might recommend other treatments. Medications Your doctor might prescribe stronger pain medicine than what you can get over-the-counter, as well as muscle relaxants and tricyclic antidepressants for pain relief. Therapy ·          Physical therapy.  A physical therapist can teach you correct posture, alignment and neck-strengthening exercises, and can use heat, ice, electrical stimulation and other measures to help ease your pain and prevent a recurrence. ·          Transcutaneous electrical nerve stimulation (TENS).  Electrodes placed on your skin near the painful areas deliver tiny electrical impulses that may relieve pain. ·          Traction.   Traction uses weights, pulleys or an air bladder to gently stretch your neck. This therapy, under supervision of a medical professional and physical therapist, may provide

Neck pain is a common complaint. Neck muscles can be strained from poor posture — whether it's leaning over your computer or hunching over your workbench. Osteoarthritis also is a common cause of neck pain. Rarely, neck pain can be a symptom of a more serious problem. Seek medical care if your neck pain is accompanied by numbness or loss of strength in your arms or hands or if you have shooting pain into your shoulder or down your arm.