How work Google customer reviews


Having customer reviews on your website is a sure-fire way to build trust and improve conversion rates. Find out about Google Customer Reviews and how you can use them.
There are four core components of Google Customer Reviews:

The opt-in:

This gives shoppers the chance to opt-in or out of giving feedback concerning their shopping experience.

The badge:

Retailers can choose to display a Google Customer Reviews badge on their online store. The badge will give a one to five star rating, based on customer feedback.

The survey:

Shoppers opting-in to receive an email from Google will be sent a Customer Reviews Survey, allowing them to rate their shopping experience.

The ratings:

Seller ratings are calculated as an aggregate. This rating then appears on Search ads and Shopping ads, in addition to the Google Customer Reviews badge. Sellers need to have at least 150 reviews, collected in the last 12 months, for the seller rating stars to show.


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