Overview of Podium Review Management



Podium is a customer interaction platform that utilizes text messaging to help businesses manage customer relationships and build an online reputation on a variety of websites.
Additionally, Podium’s platform provides businesses with reports on the business’ day to day operations, including sentiment analysis and competitive benchmarking that can help businesses identify potential areas for improvement.
Podium is an Interaction Management platform that's redefining the modern relationship between local businesses and their customers with tools to take control of your online reputation. The Podium platform makes it easy to manage all your customer interactions from Facebook, Google's, SMS Text and more.
Online reviews are important for most companies, since many consumers look to reviews to form an opinion about a business or service. An increasingly important way to boost your online reputation is to add as many positive reviews of your service or product as possible. 

Podium Review Management Services 

Podium is a cloud-hosted service designed to help you increase the number of online reviews you receive, thus boosting your online image.  
Here are the components of the Podium platform:  
  • You can set up the system to text your customers, asking them to leave you a review. Podium gives you the option to create a unique message or choose from several templates. Then, the customer can pick where they want to post the review.

  • The Podium platform gives you one central location from which to communicate with your customers, regardless of the online outlet they use to contact you. The platform allows you to manage all of your text messages, Facebook Messenger messages and Google Click-to-Message chats from one spot.
  • The message tool also allows you to send automated messages to customers who reach out after your business is closed for the day and assign messages to the employees who should reply to each of them. 

  • Podium lets you add a widget to your website that encourages people to leave their name and mobile phone number to get answers to their questions via text message.
  • You can manage all of the messages that come in from the platform, quickly see which messages haven't been read or responded to, and assign messages to specific employees.  

Advantages of Podium 

The biggest benefit of using Podium is that you can manage all of your reviews from one central location, instead of switching among review sites.
The ability to quickly respond to negative reviews is critical, and Podium gives you that chance by making sure there's only one spot to look for them.  
This data includes the ability to spot positive and negative keywords that customers use in their reviews. The ability to look out for trends can help your business keep up the good work in the areas that customers are happy about and improve the situations that left them disappointed.     
You can also see whether your review scores are improving, which employees on your team are sending out the most review requests and which workers are having the most success in receiving customer reviews.
Disadvantages of Podium 
Based on the averages the company quoted us, you'll likely have to pay at least $4,000 for the software. Some businesses might not feel comfortable making that kind of initial investment without knowing how well the software will work for them.
Another potential negative is that Podium does not offer additional reputation management services.
Another minor negative is that Podium is not an accredited member of the Better Business Bureau and has a B- rating. However, only three complaints have been filed against the company in the past three years. 
Review management Reference

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