Overview of Follow up email

Email is quick to send, you can easily track comments and feedback, and best of all, it’s scalable. Whether you follow up with a select handful of clients, or have thousands of customers to contact, you can do it all by simply using good email.

Once you have considered the above, it is time to write your email. Use the below five-step process for writing a follow up email.

Add context. 

Try to jog your recipient’s memory by opening your email with a reference to a previous email or interaction. Even if your recipient draws a blank, they’re more likely to react positively to the follow-up if they’ve been reminded of the fact that they’ve heard from you before.

Add value. 

You should never send a follow-up without upping the ante and demonstrating your worth.

Avoid lazy follow-ups – ones where you’re simply ‘touching base’ or ‘catching up’ – that don’t add anything other than one more email in their inbox. Provide value at each interaction. Make it worth their while to open, click, and respond.

Opportunities for organic, natural interaction and follow-ups arise from giving them something valuable as a gift, be it a relevant physical item shipped to them, or a webinar, case study, template, or other digital resource.

Explain why you are emailing. 

Explain to the recipient why you are sending the email. Be concise and direct. Go on to explain the reason for your follow-up email, in a manner that’s both direct and concise. Just tell the recipient what you want.

Include a Call-to-Action.

Make it easy for the recipient to respond, removing vagueness and ambiguity. A lot of marketers and sales personnel make the mistake of leaving it vague and ambiguous. Make your call-to-action crystal-clear and hard to resist. What exactly do you want them to do? Tell them.

Close your email. 

Wrap up the email in a way that feels natural to you. Be sympathetic to your current and earlier interactions with the recipient.

Followup email Reference