B2B Marketing

You can’t stop people from saying things about your practice online, and if you ignore that feedback and the existence of review sites, you leave an open door for naysayers to destroy your reputation. It’s true that people tend to only send feedback and write reviews after a negative experience. The following steps for managing and controlling online reviews will work — if you follow the steps religiously. Step 1: Assess Which Reviews Matter Most to Your Firm Naturally you want to know what reviews are out there, and which directories already include your firm. More important to your strategy, however, is pinpointing which directories are most influential in your geographic area and practice area. Step 2: Claim Those Directory Profiles In “Take Control of Your Firm’s Local Directory Strategy,” I discussed the importance of claiming your profiles. It’s especially important for online reviews, because once you claim all the profiles that allow for reviews and “own” them,

As a lawyer, you will want to have reviews on some platforms so that you can reach as many people as possible who may need your services. Google Reviews First, what is the number one search engine on the internet? You’ve guessed it – Google, which means that you want to have a positive  Google reviews   that can help you build your client base. Local business ratings are the first thing that shows up when you do a search for businesses on Google. Facebook Reviews Facebook is the largest social network in the world, so you will want to make sure that you have an online presence there as well.   Yelp Reviews You are probably also familiar with  Yelp reviews . They are extremely common for reviewing a restaurant, but they are also great for law firms that need to bolster their review site presence. Other Lawyer Review Sites Finally, there are lawyer specific directories like FindLaw and Avvo which are online marketplaces that are designed specifically for lawyers t

You can’t stop people from saying things about your practice online, and if you ignore that feedback and the existence of review sites, you leave an open door for naysayers to destroy your reputation. It’s true that people tend to only send feedback and write reviews after a negative experience. The following steps for managing and controlling online reviews will work — if you follow the steps religiously. Step 1: Assess Which Reviews Matter Most to Your Firm Naturally you want to know what reviews are out there, and which directories already include your firm. More important to your strategy, however, is pinpointing which directories are most influential in your geographic area and practice area. Step 2: Claim Those Directory Profiles In “Take Control of Your Firm’s Local Directory Strategy,” I discussed the importance of claiming your profiles. It’s especially important for online reviews, because once you claim all the profiles that allow for reviews and “own” them, so

Most advertisements for legal firms tout the attorneys’ prowess in court, their determination to win a case, and their length of service in the industry. Reputation is of the highest importance to attorneys, because it drives a big portion of their demand among clients. Client Reputation People want to be known for using the best. They want a nice vehicle, name-brand clothing, and a home built by a renowned builder in a prestigious neighborhood. High Stakes While minor legal work is sometimes of minimal importance, most people are in real peril when they interact with the judicial system. Whatever the case may be, there is a lot at stake for the client. It could be money, property, business success, or even freedom. Client Vulnerability Generally, the most legal education that people normally have is whatever they retain from their various interactions with the law, be that a speeding ticket, a real estate purchase, or service as the executor of an estate. Lac

Knowing how to respond to online reviews both effectively and ethically is key. Here are some concrete steps you can take to help you do just that STEP 1: Follow What’s Being Said About You and Your Firm Monitor online chatter by creating Google alerts for discussions about you and your law firm. Once you create the alert you’ll receive emails whenever new matching results are located. STEP 2: Be Aware of What’s Being Said on Online Review Sites The sites clients use to find lawyers are often the same sites where they later leave feedback about their experience. That’s why it makes sense to track what’s being said about your firm on those sites. STEP 3: Request and Track Feedback One way to manage online feedback is to encourage positive comments from happy clients. Then, at the conclusion of each case, consider including a request for positive comments in your closing communications. Make sure to include a link to relevant sites to make it easier for your clients to le

Here are some best practices and techniques to help you achieve the best results and optimal response rates. Request reviews via email One of the most effective ways to generate new reviews is through review request email campaigns. The campaigns usually take on the form of  customer feedback surveys ; other times, the email message is much simpler and more straightforward, containing a link to a page where the recipient can write a review. Review request templates Not sure what to write in your review request messages? Here are some subject line and message ideas that hopefully will give you some inspiration for your  review request templates . Review or feedback SMS templates Here are some actionable  feedback SMS templates  to inspire your text surveys and review request campaigns via SMS. Design landing pages for collecting reviews In order to generate new reviews and collect valuable customer feedback, more and more businesses and marketers are creating thei

1)     Do your homework.   Make sure your retail store has a presence on all of the major social sites that shoppers look at to read reviews – or create reviews – of your business. Beyond Google, consider obvious sites like Facebook, Yelp, and also Bing and Yahoo. 2)     Make it easy for them.   As I left Heathrow airport customs, they had this simple machine which sought to easily let them know customers’ experience . In an email to your customer, you can do the same. 3)     Reward them . Zappos hands out 100 points or about $10 credit to those who write a review. Offer incentives to gather reviews - especially at the start. Consider offering points in your customer loyalty program or entries in a quarterly drawing. 4)     Send a follow-up email.   Etsy sends a text message or email asking buyers to write a review. They reported to the  WSJ  that 25% of purchases result in a review as a result. 5)     Ask quickly  …but not too quickly…after purchase. Those on

You need to understand what these top sites are so you can leverage them for your benefit for lawyer advertising. That way, you’ll never worry about having a bad reputation and you can enjoy the top ranking: 1. Lawyers.com This website is the top ranking site in the legal industry. You can become a part of the family by signing up and creating a profile. To rank highly here, you need to have a good reputation in your local market and strong SEO. 2. Findlaw.com Findlaw is up there with lawyers.com in terms of the ability to be found and the clients you could gain. Make sure you have perfect reviews by serving your clients to build a steady ranking for this search engine. 3. BBB.org Better Business Bureau is the gold standard for ranking the reputation for businesses. Many clients will look on here before even considering hiring someone. Make sure you are in good standing and remove any complaints by responding to them. 4. Avvo.com Avvo is a newer site ranking lega

Offer specialized technology services The marketing environment is getting hugely diversified, meaning agencies can benefit from offering a range of specialized client services. When framework is set up, the agencies could spend less time on simple development and use their developer resources in a more efficient and valuable way. MVP new services Using white label also opens up some new ways of doing business for the agencies, one of them being MVP’s. After validating that there is a need for the product or service, there may be more need for setting up a team for more heavy development. Offering full-service solutions Competing with the big consultancies are getting harder for the small and medium agencies, and the most common way being to differentiate in a small niche. The agencies will still maintain their core skills internally and are still able to command higher prices for their vertical of expertise. Put basic services on autopilot A lot of the projec

Reputation Management is  white-labelled software  that allows your agency to monitor and manage every aspect of a local business’ online reputation – including  reviews, listings, and mentions. Reputation Management brings all of the factors that contribute to a local business's online presence into one place, so you and your clients can take control of their online reputation. Key Selling Points for Reputation Management ·          Compile reviews from dozens of sites so you can easily see what’s being said about a business online. ·          Improve search rank by identifying online business listings that are inaccurate or missing from essential directories and online listing sources. ·          Monitor where a business is mentioned in a variety of sources, including news sites, blogs and social networks. Plus, highlight the most positive and negative mentions using automated sentiment analysis. ·          Use competitive benchmarking to see how a business s