How to Write a Follow-Up Email
The subject line, messaging, and structure of your follow-up email will also play a big role in determining how successful you are. Here’s a look at the key steps to writing a fantastic follow-up email.
1. Define the Purpose
First things first. You want to determine exactly why you’re
sending your follow-up email. If you have a detailed sales funnel,
this step will be much easier.
2. Create a Spectacular Subject Line
With your subject line,
you have a small window of opportunity to capture the attention of your
recipient. So you have to capitalize on it as much as possible. Here are the
features of the best kinds of email subject lines:
Catered
Short
While the specifics will vary according to your own data, it gives
you a
good benchmark to aim for: Keep it short, and find a creative way to get to the point.
Detailed
You should make sure that your subject line is as clear as possible, and that it helps your recipient
decide whether they want to read it.
Engaging
Finally, you should try to find a way to make the subject
line engaging
without feeling spammy. In other words, you can
capture the attention of your recipient using innovative techniques.
3. Be Direct
and Clear
Most email recipients receive an average of 121 emails a day. In other words, you
must be brutal about determining whether an email is worthy of readers’ time and
attention.
Your recipient will
appreciate that you respect their time, so you will be much likelier to receive
a response. It also helps you build positive feelings.
4. Get
Professional Help
Every business delegates responsibilities in different ways. In
some companies, sales professionals are responsible for crafting their own follow-up emails.
To make sure everything is correct, you’ll want to enlist the help
of a copywriter, so you can put your best foot forward by writing an amazing
email.
5. Think
About the Next Follow-up Email
When it comes to email marketing, perseverance is key. A study
from Iko System demonstrates that the sixth email in a marketing sequence can receive a huge
boost, in terms of the response rate.
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