How To Send A Follow Up Email: 9 Simple Mistakes You Need To Avoid



Luckily, writing great follow-up emails doesn’t have to be difficult. With just a few simple tricks, you can quickly learn how to write follow-up emails without all the guesswork.

Mistake #1. Your Emails Lack Personalization 

The more personalized and customized your follow up email is, the more likely it is that you’ll get a response.
Studies from as far back as 2013 have proven this to be true. Personalized emails get more opens and more clicks across the board.
Think about all of these questions and come up with an approach to all of them before you hit send.
Mistake #2. You’re Not Researching Like the Pros
If you don’t have a lot of experience sending cold sales emails or if you don’t even know how to send a follow up email, it may seem like it makes more sense to send more messages instead of spending time on researching your follow up email strategy.
Unfortunately, you’d be wrong. Never follow up on your email prospects without doing your homework.
Mistake #3. Not Cleaning Your Data
When you leave extra spaces in your spreadsheet that carries into your email automation making it obvious you’re not sending a personal email.
Other common ways you might have “dirty” data would be leaving the legal title on a business name (LLC, INC, etc.), or writing the business name in inappropriate all caps.

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