B2B Marketing

Email  isn’t exactly a neglected marketing medium, but it’s often misused. Since it’s so easy to send a mass email to dozens, hundreds, or thousands of subscribers, we often forget that email can also be intensely personal. Cold emails are the perfect example of an underused art. When done poorly, a cold email can reflect badly on your business and lose a potential sale. However, when done well, it’s a fantastic way to  convert prospects into customers. Those are the questions we’ll dig into today. We’ve also come up with an 11-step strategy for writing your own cold emails — ones that not only convert, but might also turn customers into brand ambassadors. What Is Cold Email? Cold email is a communication strategy that involves reaching out via email to someone who is not aware of your brand or business. It’s similar to cold calling — you’re getting in touch with someone without first hearing from them. When you send a cold email, you’re inviting someone to check out your

Close.io Close.io allows salespeople to send more e-mails, make sales calls, and do away with manual data entry. Their cold email software allows you to track all communication with your leads in one spot. For example, you might send one introductory e-mail to your prospect, then get them on a sales call, then get them on another call with someone higher up, etc. All that communication is automatically tracked within Close.io without the need for any data entry. Besides making calls and sending e-mails through the software itself, you can pre-load templates and the software will automatically populate them with the right information. Reply Reply claims to be able to scale your sales outreach while keeping your e-mails personal. Through their system, you can set your own e-mail sequence for follow ups and then A/B test them to maximize your conversions. This saves you time that you could be spending on other, more important things than just data entry or manual organ

Cold emailing is one of the most commonly used marketing campaign strategies in recent times. Business owners, marketers, salespersons, and so on, use cold emailing as a way to reach out to a large audience for their marketing campaign. Sending cold emails to a large list of contacts manually is a very difficult task. You will be limited to the number of contacts you can send emails to. This will lead to time wastage and low productivity. Follow-up is another important task that needs to be effectively engaged in cold emailing campaigns. Without an efficient and effective follow-up, a cold email campaign will not yield good results. Most business owners, marketers, salespersons, etc., are limited in their cold email campaign because they are not using good cold email software. A  good cold email  software should have all the important and useful features, from lead generation, customer relations management, up to final sales. As a marketer, business owner or salesperson th